Is Bobbie Formula the Best Organic Formula on the Market? [Here's a Quick Look!]

I know all too well that finding a formula that fits your baby’s needs may take some trial and error, especially if you have a baby with a sensitive tummy. After all, all babies are different! Many parents spend hours researching formulas and still have no idea what to get. Let us save you some time and energy with a simple and clear Bobbie Organic Infant Formula review.

Bobbie Formula was founded in 2021 by two mothers who wanted to see a quality infant formula that was affordable and could be used from birth to 12 months on the shelves (and it is the ONLY mom-led infant formula company in the United States)! While it is new to the market, it is quickly rising in popularity.

Why so popular? Well, it is a USDA Organic and non-GMO milk-based formula based on a European-style recipe and modeled after breast milk. Bobbie infant formula takes a distinctively European approach to ingredients and nutrition (which has extremely high standards) while maintaining local sourcing and manufacturing, reliable availability, and US regulatory compliance meeting FDA nutritional requirements.

Why I Love It

Below I will get into detail about what’s in Bobbie Formula, how it compares to the competition, and where exactly you can find it, but first… don’t you want to know why I love it?

Bobbie is made with high-quality, organic ingredients and doesn’t have any fake flavors, sweeteners, or colors. In fact, it even won the Clean Label Project Purity Award and Pesticide Free certification.
It is GMO-free and meets Kosher and FDA standards. Basically, it checks off all the important stuff.
Bobbie Formula has an amazing blend of carbohydrates, proteins, and fats that mimic the composition of breast milk. This makes it easy to digest, so important!
Bobbie contains DHA which is vital for brain development, eye development, and your baby’s immune system. It is not a required formula ingredient in the US, so the fact Bobbie contains it sets it apart in the best way.
Last but not least, Bobbie has a subscription service that delivers formula straight to my doorstep! It’s super convenient.

What’s in Bobbie Formula?

In my research, I found that Bobbie Organic Infant Formula was developed by a group they call the Bobbie Medical Affairs Team. Consisting of pediatricians, scientists, OB-GYNs, pediatric nutritionists, lactation consultants, and doulas. This team of leading experts worked together to develop a trusted infant formula.

Bobbie Formula’s recipe is 57 percent carbohydrates for energy, 28 percent fat for growth, 11 percent proteins for development, and 2 percent vitamins and minerals for growth and development. It has a 60:40 whey-to-casein ratio.

The combination of whey protein and casein closely matches that of breastmilk. Also similar to breast milk, they use lactose as a primary carbohydrate.

Quick breakdown; 57% carbohydrates, 28% fats, 11% proteins

The ingredients in Bobbie are all sourced with a purpose: to be organic and the best. The milk comes from pasture-raised dairy cows from some family farms across the US, which means you can put your mind at ease; your baby is getting the best. Bobbie’s lactose and whey are top quality from small farmers who are committed to small-batch processing and attention to detail.

Bobbie infant formula is a USDA organic, Non-GMO, plant-based option. The solvent-free oils they use are sourced from all over the globe and produced by a 5th generation family business, where quality is at the forefront of everything they do.

Bobbie prides itself on having no corn syrup, no palm oil, and no maltodextrin. Check out their full list of ingredients here.

What’s Missing?

Bobbie baby formula does not include any added prebiotics or probiotics. Therefore, if your baby has trouble passing milk or formula without help, this may not be the best option for you.

However, they did recently introduce a new Bobbie Organic Gentle Infant Formula. It has partially hydrolyzed proteins making it a better option for sensitive tummies! I am really excited about this addition to their line-up as it means even more babies can have high-quality Bobbie Formula.

How does Bobbie compare to the competition?

In comparison to the leading formula brands such as Similac, Enfamil, and Gerber, Bobbie Formula is formulated with a simpler list of ingredients and without any added corn syrup or artificial sweeteners.

One of the biggest advantages of Bobbie Formula is that it is made using organic and non-GMO ingredients, which means that it is free from harmful chemicals and pesticides. Bobbie Formula also uses lactose as its primary carbohydrate source, which is more easily digestible and closer in composition to breast milk than the commonly used corn syrup.

You might also be wondering how it compares to HiPP, arguably the most popular organic formula on the market. I’d say the biggest difference is that HiPP is made in Europe and not FDA regulated (it is regulated by the European Commission). Also, some HiPP contains pre and probiotics, whereas Bobbie does not.

One drawback of Bobbie Formula is that it only comes in two types, Bobbie Organic and Bobbie Organic Gentle, whereas all of the other brands mentioned above offer a variety of formulations for different stages of an infant’s development.

Additionally, Bobbie Formula is only available for purchase online, at Target, and in a few specialty stores which isn’t always convenient.

Where and How Much?

One of the challenges parents face when choosing and purchasing a baby formula is figuring out exactly how much formula their babies need, and therefore how much to order. What we love about Bobbie’s website is they provide an easy-to-read feeding recommendations guide (including if you are combo feeding breast milk and formula!) and how many cans are needed each month.

Bobbie is available on their website via subscription or one-time purchase. Subscriptions are flexible and designed to support everyone. You can change your shipping frequency, pause, or cancel your subscription at any time. It is also available at Target!

Bobbie Organic Infant Formula costs $26 per 14.1-ounce can. Each makes about 106 fluid ounces (13 8-ounce bottles).

Grab Bobbie Formula Here!

What Real Moms Say About Bobbie

When looking around for Bobbie Organic Infant Formula reviews, these were the ones that stood out the most to me!

“We are so grateful to have found Bobbie to help us on our feeding journey. Bobbie has been with us combo-feeding to formula-only to formula + foods… and our daughter and her tummy have been happy!” – Sara, August 17, 2022

“I wanted a formula that was organic and thoughtful about its ingredients. Bobbie met those criteria. My daughter has thrived on it. The few feeding issues she had disappeared when we switched to Bobbie. I also enjoy how Bobbie supports moms in an authentic manner. We should be able to feed our babies formula without shame or guilt. Enough with the pressure on moms to breastfeed. That is not an option for some of us and that is ok. My daughter and I have a strong, deep bond, and I bottle fed her from birth.” –Meghan, July 14, 2022

“My family and my baby LOVE Bobbie! This company has had me from the very beginning, as its ingredients are safe and best for my baby; however, when the formula shortage started, I never had to worry about how my baby was going to be fed because Bobbie kept me constantly updated and assured that they would still be able to provide formula for my baby. I cannot thank this company enough! Bobbie has kept its promise to the families that they serve, and I will be eternally grateful for that commitment and dedication that they have to their clients. THANK YOU!” –Jordon, July 12, 2022

Frequently Asked Questions

Is Bobbie Formula FDA approved?

Bobbie infant formula takes a distinctively European approach to ingredients and nutrition (which has extremely high standards) while maintaining local sourcing and manufacturing, reliable availability, and US regulatory compliance meeting FDA nutritional requirements.

What is different about Bobbie formula?

Bobbie Formula is a USDA Organic and non-GMO milk-based formula based on a European-style recipe and modeled after breast milk. It was made by two moms who wanted to see a better option for their babies!

What formula is closest to Bobbie?

If you are looking for a formula similar to Bobbie, you will want to choose something that is dairy-based. Along with being organic and non-GMO.

Is Bobbie a good formula brand?

Bobbie is a good formula brand. It is a USDA Organic and non-GMO milk-based formula based on a European-style recipe and modeled after breast milk. Bobbie infant formula takes a distinctively European approach to ingredients and nutrition while maintaining local sourcing and manufacturing, reliable availability, and US regulatory compliance.